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The impact of ambush marketing on official partnerships

Our favourites, Sport Business / Jess Blissett / January 2, 2022

Sports are no longer confined as being a hobby, they are huge business opportunities with commercial importance. Advertising in sports has evolved dramatically throughout history. From baseball cards inserts in cigarette packets in the 1900’s, to massive athlete endorsements and stadiums lit up by LED sponsorship boards in present day. Sports now is not only […]

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Unstitching the abusive fabric of gymnastics

To the detriment of many female athletes, abuse is an endemic condition of gymnastics. Following the rise of gymnastic sports, a win at all costs mentality has developed – creating a toxic culture of abuse. Within the sport, coaches have been able to belittle, physically abuse and much more under the guise of achieving perfection.