Despite women making up close to half of overall sports viewership, women are rarely seen as the target audience for adverts and sponsorship in these sports. The exception? The Beauty Industry and Women’s sports. As Charlotte Tilbury announces a new partnership with F1 Academy, the beauty brand is just one example of a growing trend […]
The ‘Beautiful’ Game: The Impact of the Beauty Industry in Women’s Sports Read More »
Literally one of my favourite days of the year. There is no better league in world football at jersey designs, across both the men’s and women’s game, than the NWSL. As an Orlando Pride fan, I can confirm we’ve had some corkers over the years. NWSL kits are truly GOATed. They’re often so liberating, fun
5 Of The Best: NWSL 2024 Kits Read More »
The FA Cup returns next week as eight teams battle it out for a spot in the semi-finals. However, if history is anything to go by then the result is a foregone conclusion. Despite being the top domestic cup in England, the women’s FA Cup competition has never quite lived up to the ‘Magic of
The FA Cup needs a new winner – can anyone provide? Read More »
The United States played Colombia at BMO Stadium, Los Angeles, in the fourth and final quarter-final of the inaugural Women’s Gold Cup. A rivalry is now fully formed between the two sides, which was clear. There were little scraps from the beginning of the game, and by the 13th minute, the USA was awarded a
Women’s Gold Cup Quarter Final USWNT v Colombia recap Read More »
Welcome to the Sporting Her Book Club! The Book Club is our new monthly series where we highlight books written about female or gender diverse athletes, administrators, and others involved in women’s sport. Our aim is to promote and create discussions about the many wonderful stories about women’s sport. These stories are plentiful and incredible,
Sporting Her Book Club: Lioness – My Journey to Glory, by Beth Mead Read More »
Aggie Beever-Jones is one of the Cobham girls who have grown up within the Chelsea Academy. So far this season the Chelsea forward has had some praiseworthy performances within the WSL and other competitions. Aggie Beever-Jones’ interest in football was sparked at a young age after her grandad would regularly take her to Stamford Bridge.
The Rise of Aggie Beever-Jones Read More »
In 2024, two teams will join the NWSL: Bay FC and Utah Royals FC. Adding a new team to an established league where parity is a crucial aspect is complicated, and the NWSL still needs to figure it out. The inaugural season for Bay FC and Utah Royals FC is highly anticipated; However, other NWSL teams
NWSL: Draft and Transfer Window Read More »
18 yellow cards are being handed out on average every gameweek in the Women’s Super League, up 70% from last season. If bookings continue to be issued at this rate, WSL sides are projected to end the season with 394 yellow cards between them compared to the 279 yellows received in 2022/23. This season has
WSL set to smash last season’s card count as crackdown on discipline continues Read More »
Last week left women’s football fans outraged as they learnt that Switzerland’s federal government have made the dreadful decision to slaughter funds for the Euros 2025 – causing a 73% decrease in the competition funds. The prestigious tournament which was originally allocated 15 million Swiss Francs (£13.5m), has now been diminished to a minute 4
Switzerland Slash Euro 2025 Funding – Inequality At Its Finest Read More »
The announcement that Mel Phillips had been sacked as manager of Brighton after just nine months in the role sent shock waves through the Women’s Super League. The Seagulls have endured an underwhelming season so far but have shown flashes of promise, most notably in their win against title-hopefuls Manchester City, which are enough to
WSL shocked by Mel Phillips’ Brighton departure Read More »
