After 30 years of Fifa games, the well-known partnership between EA Sports and FIFA has come to an end. EA officially announced its rebranding last year, marking a split from FIFA after a partnership that dated back to 1993. It also means that last year’s FIFA 23 was the last game to bear the iconic branding. The 2023 Fifa release was […]
EA Sports FC 24: Driving inclusivity into football video games Read More »
For the first time since being crowned ‘Queen of the Jungle’, former England international Jill Scott MBE will be returning to Australia in July as co-host of Lionesses: Down Under, connected by EE, alongside TV presenter and media personality Kyle Walker. Scott, who was capped 161 times by England and was part of the squad that won
Jill Scott returns to Australia as hosts of Lionesses: Down Under Read More »
Jill Scott for Soccer Aid. Photo credit: Soccer Aid via Twitter. Soccer Aid for UNICEF returns to ITV1, ITVX and STV at 6.30pm on Sunday 11 June, with a star-studded line-up of legendary footballers and entertainment icons going head-to-head as England take on the Soccer Aid World XI FC in the world’s biggest celebrity football
Soccer Aid 2023: Uniting athletes and celebrities for a charitable cause Read More »
Netball is a fast-paced, dynamic and exhilarating sport that requires agility, skill, and teamwork. Among the top teams in the United Kingdom, Manchester Thunder Netball Team has emerged as a force to be reckoned with. With a rich history, a talented roster of players, and a committed coaching staff, Manchester Thunder has established itself as
Manchester Thunder: A Force to Be Reckoned With in Netball Read More »
A new racing team owned by former Olympic gold medal winner and reality star, Caitlyn Jenner, will compete in the 2022 W Series. The new team, Jenner Racing, is set to take the W Series by storm, hitting the tracks in just six weeks when W Series 2022 takes centre stage at F1 Miami Grand
On and off the track, Jenner Racing is set to take the W Series by storm Read More »
After the promotion of Tottenham Hotspur Women (Spurs) from the Championship back in 2019, achievements for them have been at an exceeding rate. Dating back to the 2020-21 WSL season, Spurs’ second season in this league, they finished the season 8th facing a few setbacks throughout. However, since starting this years 2021-22 season, the underdogs proved that
Tottenham Hotspur Women: The Leagues Underdogs Read More »
It is an undeniable fact that without commercial partnerships and sport sponsorships, sports teams would not be what they are today. Commercial partnerships are a necessity in the sporting world with sports clubs and events relying on sponsorships to ensure financial stability to operate. Mutually beneficial, the exposure generated by large scale sporting events see
How can sport sponsorship benefit your brand? Read More »
There will be five new sports added to the women’s programme at the Tokyo 2020 Olympic Games. The International Olympic Committee (IOC) considered multiple factors when deciding which sports would make the cut: the impact on gender equality, the youth appeal of the sports, and the legacy of adding them to the Tokyo Games. Here’s
Tokyo 2020: What you need to know about the new Olympic sports Read More »
Sports are no longer confined as being a hobby, they are huge business opportunities with commercial importance. Advertising in sports has evolved dramatically throughout history. From baseball cards inserts in cigarette packets in the 1900’s, to massive athlete endorsements and stadiums lit up by LED sponsorship boards in present day. Sports now is not only
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