Despite women making up close to half of overall sports viewership, women are rarely seen as the target audience for adverts and sponsorship in these sports. The exception? The Beauty Industry and Women’s sports. As Charlotte Tilbury announces a new partnership with F1 Academy, the beauty brand is just one example of a growing trend […]
The ‘Beautiful’ Game: The Impact of the Beauty Industry in Women’s Sports Read More »
Last week left women’s football fans outraged as they learnt that Switzerland’s federal government have made the dreadful decision to slaughter funds for the Euros 2025 – causing a 73% decrease in the competition funds. The prestigious tournament which was originally allocated 15 million Swiss Francs (£13.5m), has now been diminished to a minute 4
Switzerland Slash Euro 2025 Funding – Inequality At Its Finest Read More »
All remaining 23/24 Women’s Champions League matches free to air in the UK. Liga F, Frauen Bundesliga, Saudi Women’s Premier League, Italian Serie A Femminile and D1 Arkema also available in UK. DAZN has dropped a game-changer! The streaming giant has officially waved goodbye to subscription fees for women’s football content in the UK throughout
DAZN Removes UK Paywall On Women’s Football Read More »
Sporting Her, a pioneering self-funded volunteer-run media platform dedicated to women in sports, has announced the launch of a GoFundMe campaign to raise essential funds for its continued operation and expansion. Founded by Jessica Blissett, Sporting Her has quickly become a global hub for promoting women’s sports through a dedicated team of over 30 global
Sporting Her Launches GoFundMe Campaign to Secure Future of Women in Sports Media Read More »
In the dynamic realm of sports, where competitions and events constantly push for attention, the Netball World Cup 2023 has emerged triumphant, earning the title of ‘Best Sporting Event of the Year’ at the prestigious Sports Business Awards 2023 (SBA 2023). This accolade not only recognises the exceptional sporting prowess on display but also applauds
Netball World Cup 2023 named ‘Best Sporting Event of the Year 2023’ Read More »
Football Authorities unite to promote inclusivity in football and kick discrimination out of the game. Photo Credit: The FA We all know that football is an emotional game. That’s why we all love it so much. We’ve all experienced a matchday buzz and the hype that comes with it. Win, lose or draw, the emotions
Ever since the Lionesses Euros win in 2022, the trajectory of women’s football has been rapidly growing. The sports industry is constantly evolving, and if you had to name one of the smartest ways to not only invest and get your brand into the world of sport, but to help continue the trajectory that women’s
The power of brands and storytelling in the trajectory of women’s sports Read More »
Social Asking, an innovative and intelligent tool that revolutionizes fan engagement, has been announced as the official sponsor of the “Champion of the Year” Award for the world’s first Women’s Football Awards. This ground-breaking event, which precedes the 2023 Women’s World Cup, aims to recognize and honour the individuals, brands, and organizations that have played
Fives Soccer Centres opens their groundbreaking football facility in the heart of Manchester, providing the neighbourhood with an unrivalled small-sided football experience. The venue features cutting-edge, market-leading technology and top-notch amenities, including eight small-sided football fields that are larger than average and are the first FA-approved fields in the UK. Every pitch has individual player
Fives Centres opens next-generation football centre Read More »
Up until 2020, there had only been one female General Manager of a major league men’s sports team in the United States. Lynne Meterparel of Major League Soccer’s (MLS) San Jose Clash from 1999-2000, who assumed the role at the age of 30 and oversaw their rebrand as the San Jose Earthquakes. In the world
Women’s leadership representation in U.S. men’s sports Read More »
