It is an undeniable fact that without commercial partnerships and sport sponsorships, sports teams would not be what they are today. Commercial partnerships are a necessity in the sporting world with sports clubs and events relying on sponsorships to ensure financial stability to operate. Mutually beneficial, the exposure generated by large scale sporting events see […]
How can sport sponsorship benefit your brand? Read More »
Commentary and sport. I dare you to name a better combination than that. You can have your beans on toast, your Batman and Robin, your pepperoni on pizza (ok, hands off of this one, it’s all mine), but to me nothing beats sport with commentary. See, commentary is helpful in a number of ways: viewers/listeners
The pioneers of female commentary Read More »
In recent times, participation of women and girls have increased compared to some years back. But despite the increased participation, women and girls are still underrepresented relative to their involvement in sports. According to Forbes, only 41% of female college teams are actually coached by women and 28% of youth coaches tend to be women.
Women in sports leadership: A facade or a work in progress? Read More »
Sports are no longer confined as being a hobby, they are huge business opportunities with commercial importance. Advertising in sports has evolved dramatically throughout history. From baseball cards inserts in cigarette packets in the 1900’s, to massive athlete endorsements and stadiums lit up by LED sponsorship boards in present day. Sports now is not only
The impact of ambush marketing on official partnerships Read More »
FIFA wants to help Women’s Football grow; there are better ideas than holding the prestigious World Cup every two years. The Saudi Arabian Football Federation (SAFF) has proposed a study to see how switching to every two years would affect the game. The Women’s World Cup is currently held every four years. “We believe the
Every two years, Women’s World Cup: A hell-made World Cup Read More »
