Ever since the Lionesses Euros win in 2022, the trajectory of women’s football has been rapidly growing. The sports industry is constantly evolving, and if you had to name one of the smartest ways to not only invest and get your brand into the world of sport, but to help continue the trajectory that women’s […]
The power of brands and storytelling in the trajectory of women’s sports Read More »
Up until 2020, there had only been one female General Manager of a major league men’s sports team in the United States. Lynne Meterparel of Major League Soccer’s (MLS) San Jose Clash from 1999-2000, who assumed the role at the age of 30 and oversaw their rebrand as the San Jose Earthquakes. In the world
Women’s leadership representation in U.S. men’s sports Read More »
It is an undeniable fact that without commercial partnerships and sport sponsorships, sports teams would not be what they are today. Commercial partnerships are a necessity in the sporting world with sports clubs and events relying on sponsorships to ensure financial stability to operate. Mutually beneficial, the exposure generated by large scale sporting events see
How can sport sponsorship benefit your brand? Read More »
