Despite women making up close to half of overall sports viewership, women are rarely seen as the target audience for adverts and sponsorship in these sports. The exception? The Beauty Industry and Women’s sports. As Charlotte Tilbury announces a new partnership with F1 Academy, the beauty brand is just one example of a growing trend […]
The ‘Beautiful’ Game: The Impact of the Beauty Industry in Women’s Sports Read More »
As F1 Academy enters its sophomore season, the series welcomes a grid of 15 drivers with a mix of returning and new faces. As last series winner Marta Garcia and runner up Léna Bühler leave F1 Academy as part of the series new partnership with FRECA, a new winner will be crowned. Take a look
F1 Academy: Meet the Drivers Read More »
2024 marked a new year in women’s hockey as the PWHL began. Breaking attendance records, new rules and plenty of body checking – we take a look at what this new league brings to the table. What is the PWHL? The Professional Women’s Hockey League (PWHL) is a new league established as a unified league
PWHL: A New Era in Women’s Hockey Read More »
Following a highly successful World Endurance Campaign, Doriane Pin made the switch to single seater racing to finish the year with a partial campaign in F4 South East Asia Championship. 2 rounds and 6 races later, Pin finished 2nd in the overall standings with points in all races and 4 podiums including a win. At
Doriane Pin takes single-seater debut by storm Read More »
The rule change marks somewhat of a return to the fourth car rule from 2021 and 2022 allowing teams to run a fourth car if driven by a woman but with only top 3 F1 Academy drivers included, what does the move actually mean for women in motorsport? Following the merger of the Formula Regional
FRECA to re-introduce fourth car rule: A step forward or back for women in motorsport? Read More »
Iron Dames’s Michelle Gatting, Sarah Bovy and Rahel Frey on the podium after winning the 8 hours of Bahrain. Photo credit: Iron Dames via Twitter. As the 2023 World Endurance Championship came to an end with the 8 hours of Bahrain, the Iron Dames finished their series with their first ever win. Making history as
Iron Dames make history with win in final ever LMGTE AM Race Read More »
The Champions of the Future Academy Program is a mixed-gender series with a series of costs-controlling measures. F1 Academy has announced a total of 9 female drivers will receive financial backing within the series with the aim of increasing accessibility and opportunities for girls in motorsport. The newly announced series will be separated into three
Champions of the Future: A New Opportunity for Females in Karting Read More »
Bühler, F1 Academy Driver.Photo credit: F1 Academy via Twitter. Announcements of agreed television deals, backing from all 10 F1 teams and alignment with the F1 calendar are set to strengthen F1 Academy as the all-female junior series enters its second season. Previously, the only way to follow the series was through live timing or highlights.
F1 Academy boosted as changes announced for 2024 Read More »
Sophia Floersch racing at the Circuit de Spa-Francorchamps. Photo credit: Formula3 via Twitter A 7th place in the Spa Feature Race secured Sophia Floersch 6 points – the first points for a female driver in the history of the Formula 3 championship and PHM Racings first points of the season Having qualified in P24, the
Sophia Floersch becomes first female points scorer in Formula 3 Read More »
Iron Dames racing in Le Mans 24. Photo credit: Iron Dames via Twitter. A 4th in class finish in this weekend’s 24 hours of Le Mans race meant the Iron Dames racing team narrowly missed out on their goal of a podium but the grueling 24 hour race proved one thing without any doubt. This
Iron Dames achieve their best result at Le Mans 24 Read More »
