It is an undeniable fact that without commercial partnerships and sport sponsorships, sports teams would not be what they are today. Commercial partnerships are a necessity in the sporting world with sports clubs and events relying on sponsorships to ensure financial stability to operate. Mutually beneficial, the exposure generated by large scale sporting events see […]
How can sport sponsorship benefit your brand? Read More »
There will be five new sports added to the women’s programme at the Tokyo 2020 Olympic Games. The International Olympic Committee (IOC) considered multiple factors when deciding which sports would make the cut: the impact on gender equality, the youth appeal of the sports, and the legacy of adding them to the Tokyo Games. Here’s
Tokyo 2020: What you need to know about the new Olympic sports Read More »
Sports are no longer confined as being a hobby, they are huge business opportunities with commercial importance. Advertising in sports has evolved dramatically throughout history. From baseball cards inserts in cigarette packets in the 1900’s, to massive athlete endorsements and stadiums lit up by LED sponsorship boards in present day. Sports now is not only
The impact of ambush marketing on official partnerships Read More »
